A legacy of craftsmanship, passion, and the relentless pursuit of perfection in every piece we create.
AURUM was born from a simple belief: that true luxury lies in the details. Founded by master jeweler Alexander Laurent, our atelier began as a small workshop in New York's diamond district.
Today, we continue that founding vision — combining centuries-old craftsmanship techniques with cutting-edge design to create pieces that transcend trends and become heirlooms.
Every piece in our collection passes through the hands of at least seven master artisans before it reaches yours. From the initial sketch to the final polish, we obsess over every millimeter, every facet, every reflection of light.
View Our Collections →From concept to creation, every AURUM piece undergoes a meticulous journey of artistry.
Each piece begins as a hand-drawn sketch, inspired by nature, architecture, and timeless beauty.
We ethically source the finest gems and precious metals from trusted partners worldwide.
Master artisans with decades of experience shape each piece with precision and passion.
Every piece is inspected, polished, and certified to meet our exacting quality standards.
100% conflict-free diamonds and responsibly sourced precious metals. Luxury with a conscience.
Every AURUM piece comes with a lifetime warranty. We stand behind our craftsmanship, always.
Presented in our signature black & gold packaging, every unboxing feels like a celebration.
Years of Excellence
Happy Clients
Unique Designs
Global Showrooms